Presentacion Ale Zuzenberg - eBeauty Day 2016
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Diapositivas presentadas por Ale Zuzenberg en el eBeauty Day Buenos Aires 2016
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Presentacion Ale Zuzenberg - eBeauty Day 2016
- 2. Apps: un reto cada vez más difícil +50% de la inversión en B2C mobile start-ups es en app marketing
- 4. 27 Mobile apps por mes 75% Del tiempo en 4 apps La interacción es apps concentradas Source: comScoreMobileMetrix, June2015
- 5. Top 6 apps llegan al 20% de frecuencia Source: eMarketerMayo, 2015-Brasil 4 de las top 5 apps son/tienen mensajería
- 6. WeChat
- 8. Probablemente En el futuro cercano, todas las empresas, marcas, productos y eventos tendrán sus robots, a quiénes podremos preguntarle sobre su dominio y nos resultará no sólo normal, sino que será lo esperado.
- 9. De Instagram directo al chat para comprar
- 10. Usos más comunes Bots de respuesta preguntas frecuentes: FAQ Bots para generación de leads: captura de datos en la web y FB Bots de suscripción: crear audiencias y activarlas por chat Bots como canal de venta: mobile commerce en messaging Bots para eventos y ferias: información general y captura de datos Bots de atención al cliente y resolución de consultas Bots para juegos Bots para el desarrollo de la voz de una marca
- 13. Caso: Belcorp
Notas del editor
- In US on average a person accesses 27 (26.7) apps in a month (Nielsen) 27 apps – out of 3.1 million: that means people are using 0.00087% of the apps in existence. Think about your own experience -- look at your phone and think about what apps you use, how frequently and how much time. Just like mobile is unique and personal for each person, so are our apps: you may use Uber to order a car once or twice a day, read your twitter feed, do your banking, check your sport scores, etc. But each of us have our own app habits – and use cases. For U.S. Android and iPhone 18+, that is 65% MORE time each month using apps than they did just two years ago. The average person uses approximately 27 mobile apps per month Why so many apps for single use? Because people want efficiency, speed, and personalizatation when it comes to their mobile experiences/communications. Consumer preference for mobile apps vs mobile sites should also be thought through as part of mobile strategy. Sources: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ http://www.nielsen.com/us/en/insights/news/2014/smartphones-so-many-apps--so-much-time.html https://www.cmocouncil.org/facts-stats-categories.php?view=all&category=mobile-marketing
- In US on average a person accesses 27 (26.7) apps in a month (Nielsen) 27 apps – out of 3.1 million: that means people are using 0.00087% of the apps in existence. Think about your own experience -- look at your phone and think about what apps you use, how frequently and how much time. Just like mobile is unique and personal for each person, so are our apps: you may use Uber to order a car once or twice a day, read your twitter feed, do your banking, check your sport scores, etc. But each of us have our own app habits – and use cases. For U.S. Android and iPhone 18+, that is 65% MORE time each month using apps than they did just two years ago. The average person uses approximately 27 mobile apps per month Why so many apps for single use? Because people want efficiency, speed, and personalizatation when it comes to their mobile experiences/communications. Consumer preference for mobile apps vs mobile sites should also be thought through as part of mobile strategy. Sources: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ http://www.nielsen.com/us/en/insights/news/2014/smartphones-so-many-apps--so-much-time.html https://www.cmocouncil.org/facts-stats-categories.php?view=all&category=mobile-marketing
- 360 VIDEO WHAT IS IT: 360 degree video is video that has been captured on a special camera that shoots all 360 degrees simultaneously. When the video is playing you can choose what angle you want to see it from. WHO SHOULD CARE: This will be positioned to advertisers as a new creative option for video. It isn’t a new ad unit, it’s just a new file format that’s supported (and automatically detected) in the video upload flow. WHEN IS IT LAUNCHING: 9/24: Oculus Connect announcements, Android and WWW Rollout, November: iOS
- 360 VIDEO WHAT IS IT: 360 degree video is video that has been captured on a special camera that shoots all 360 degrees simultaneously. When the video is playing you can choose what angle you want to see it from. WHO SHOULD CARE: This will be positioned to advertisers as a new creative option for video. It isn’t a new ad unit, it’s just a new file format that’s supported (and automatically detected) in the video upload flow. WHEN IS IT LAUNCHING: 9/24: Oculus Connect announcements, Android and WWW Rollout, November: iOS