1. Eventos Verdes, valor
agregado y ventaja
competitiva para tus eventos
Guy Bigwood
President-Elect GMIC
Director de Sostenibilidad MCI
Tabasco, Agosto 2009
2. I’m a president-elect of the
The premier dedicated global
community for sustainability
education, research, policy and
standards for the meetings and event
industry
3. I’m the Sustainability Director for
MCI Group
Largest integrated global event and association management company
(PCO, Corporate, DMC, Consultancy, AV, etc etc)
250 Million Euros Turnover
35 Offices
+800 People
4. Trusted Advisors to
I Manage MCI UNITED NATIONS
Sustainability GOVERNMENTS
Services
ASSOCIATIONS
DESTINATIONS (CVBs)
CONVENTION CENTERS
CERTIFICATION
STANDARDS
5. Example “Climate Change” Clients
Climate Meeting Consulting and Sustainable Destination Advisory
Sustainable Event Organisation Services
- UN Global Compact Summit, - Estoril Convention Bureau
NYC - Visit Denmark
- UN COP15 Climate Change - Costa Del Sol Convention
Conference, Copenhagen Bureau
- World Business Climate Change
Summit, Copenhagen Hotel and Venue Consulting
- International Climate Change - Bella Center, Copenhagen
Conference, Hong Kong
- Estoril Congress Center
- World Mayors Climate Change - First Choice Hotel Group
Summit, Copenhagen
- European Wind Energy
Association, Poland Pro-Bono Consulting
- World Water Week, Stockholm - MPI, IAPCO & GMIC Event
Associations
- Conama Environmental
Congress, Madrid
6. Agenda
1. Repaso de ayer: Oportunidades y Riesgos
2. Ventajas
3. Metodología
4. Ejemplos
15. Living beyond our means
Re
cur
sos
Re
du c ie
ndo
Provisión Sostenible
Un futuro
sostenible
Realidad Demanda Sostenible
hoy do
entan
um
moA
Co nsu
Fuente:The Natural Step
25. Nuevas oportunidades
Reducir impacto Mejorar
Medio ambiental resultados
CATALIZAR
INNOVACIÓN
Mejorar Incrementar
reputación Impactos
de la Mediáticos
organización
32. Un sistema de gestión y control
MeetGreen Audit and Benchmarking
DESTINO EXHIBICION
PLATAFORMA DE
SEDE COMUNICACIÓN
SOSTENIBILIDAD
HOTELES TRANSPORTE
MANUTENCIÓN OFICINA
MeetGreen was created and based on the Convention Industry Council Green Meetings
Task Force Report, 2004. It is approved by the Green Meetings Industry Council
39. BS8901 Certificación y Sistema de gestión
Sistema de gestión y certificación internacional para la
gestión de eventos, organizaciones y facilidades
sostenibles
Creado por los olimpiadas de 2012
Utilizado en Inglaterra, Australia, EEUU, Dinamarca y por
Microsoft, Google, ONU, Visit London y muchas mas
ISO por 2012
Es sencillo y barato!
40. BS8901 – un proceso sistemático
Phase 3 – Evaluar
Fase 2 Implementar
Fase 1 Planificar
•Educar
•Visión
•Gestion
•Política • Medir
ar
•Comprom • Evaluar
cadena
iso •Comu
de
•Objetivos nicar
suminist
•Comunic •Mejora
ro
ar r
•Comuni
car
•Certific
ar
41. Objetivos KPI'S
Medir el impacto
• Medir emisiones, residíos, agua
ecológico
• Min de 60% de reciclaje
Mejorar el rendimiento
• Reducir el peso de residíos
sostenible
producidos por 20%
Concienciar los
• Medir el nivel de compromiso a
participantes sobre la
sostenibilidad antes y después del
importancia de
evento. Aumentarlo por 20%
sostenibilidad
42. Un sistema de gestión y control
MeetGreen Audit and Benchmarking
DESTINO EXHIBICION
PLATAFORMA DE
SEDE COMUNICACIÓN
SOSTENIBILIDAD
HOTELES TRANSPORTE
MANUTENCIÓN OFICINA
MeetGreen was created and based on the Convention Industry Council Green Meetings
Task Force Report, 2004. It is approved by the Green Meetings Industry Council
47. C ase study
Resultados
• Creación de un grupo de trabajo entre
los organizadores de grandes
eventos
• “Motivado” el sede para obtener
certificación
– Resulto en ahorros y mejoras para el
cliente.
52. C ase study
Importance of the Greening EWEA Initiative to you personally
80%
70%
Not applicable/no answer
60%
Not important
50%
Little importance
40%
Important
30%
Very Important
20%
10% Would the greening EWEC initiative motivate your company to
adopt additional sustainable practices?
0%
35%
30% Not applicable/no answer
25% No motivation
20% Little motivation
15% Motivated
10% Very motivated
5%
0%
53. Medir y Evaluar
EWEC 2009 Carbon Emissions
PAPER and
FOOD
EMISSIONS
21%
ENERGY
USAGE AIR
EMISSIONS TRANSPORT
13% EMISSIONS
CITY
TRANSPORT 65%
EMISSIONS
1%
Metric Unit US Green Build EWEC 2009
People participants 29031 8323
Carbon metric tons 11860 4721
Carbon, per participant metric tons 0,41 0,57
Total Waste kg 19203 54258
Waste per attendee kg .68 6,52
Diversion rate (recycling) % total waste 76 11
Water cubic meters 16818 878
Energy Use (venue) Kwh 1503605 14725
Paper Use Trees 588 256
54.
55.
56.
57.
58. Buenas prácticas en los negocios…
Oracle OpenWorld 2008
75% - Reducción del consumo de papel
$235,850 – Ahorro de los gastos directos
965 Árboles salvados.
$60,000 – Ahorro de transfers.
500,000 – reducción de botellas de agua
Ahorro de $1.500.000
18 Artículos en los medios de comunicación
58
Source: Meeting Strategies Worldwide
61. Certification Overview – two types
• Process – Management System • Performance - Checklist
Monitoring
Monitoring
&& Policy
Policy
Control
Control
Continual
Improvement
Implemen
Implemen Set KPIs
Set KPIs
-tation
-tation
Plan
Plan
Standards should be created and
approved by standards authorities
62. Understanding Standards and
Certifications
2 Types – 3 areas
Performance
(checklists)
Management
Systems
(Process)
Environment Social Economic
63. Understanding Standards and
Certifications
2 Types – 3 areas
Performance
(checklists) ANSI - APEX
Management BS8901
Systems
(Process)
Environment Social Economic
64. Understanding Standards and
Certifications
Sustainable Meeting Standards
• BS8901 • APEX ANSI
• Management System • Performance Standard
• Only international standard in • Launched end 2009
use • In final design phase
• Developed for Olympics in
2012
• Will be ISO in 2012
Standards are complementary
Same people are on both technical teams
65. Understanding Standards and
Certifications
2 Types – 3 areas
Performance GreenGlobe
(checklists) LEED
Management BS8901
Systems ISO14001
(Process)
Environment Social Economic