El documento describe la política de meritocracia de Nielsen, donde los empleados son recompensados y promovidos en base a sus logros y demostración de los valores de la compañía. Explica que los objetivos de los empleados deben ser específicos, exigentes y alineados con las metas de la empresa. También detalla el proceso de evaluación de desempeño, donde los gerentes establecen objetivos con los empleados y luego evalúan su progreso para determinar su desempeño y calificación final.
Mary Liz Finn es Directora General de Recursos Humanos. Fue nombrada en su rol en Febrero del 2011, y es responsable de la estrategia y procesos de Recursos Humanos en Nielsen.
Antes de este rol, Mary Liz fue Vicepresidente senior para Recursos Humanos en la unidad de Consumer para Norte América.
Mary Liz ingresó a Nielsen en el 2007 como líder de Desarrollo de Talento Global. En ese rol, Mary Liz y su equipo desarrollaron en forma exitosa una cadena de liderazgo fuerte y diversa, facilitaron una cultura de cambio, implementaron capacitación para evolucionar las necesidades del negocio, e impulsaron una cultura de desempeño con procesos de apoyo que reforzaron los valores de Nielsen.
Antes de Nielsen, Mary Liz trabajó 26 años en General Electric (GE). Comenzó su carrera en GE Plastics como parte del Programa de Management Financiero (FMP) en 1982, y además se graduó en el Programa de Liderazgo de Recursos Humanos (HRLP).
Mary Liz se graduó en 1982 en Siena College, Magna Cum Laude, con el título de Bachelor en Ciencias (de Grado), en Finanzas.
Una Cultura de Desempeño
Mary Liz Finn- Directora General de Recursos Humanos
READ SLIDE OUT LOUD. This is a preliminary discussion on meritocracy – we’ll come back to this in detail tomorrow when we talk about performance appraisal and rewards.
Represents a pretty strong message – notice that the basis/foundation of all forms of reward and recognition is:
Contribution/Performance/Impact on the Nielsen organization, AND
Demonstration of the Nielsen values AS COMPARED TO OTHERS
In a meritocracy it is about differentiation, differentiation, differentiation
Providing the most organization awards, rewards, attention to those who have distinguished themselves
Use Olympics analogy here:
- Who goes to the olympics (best of the best) – have to differentiate to select olympians
Who wins the medals? – have to differentiate further
What makes this positive competition vs. negative competition (people don’t go back and never compete again if they don’t medal) –
Here’s the new criteria (next slide)….
In this new “meritocracy” – everyone will be evaluated against the degree to which:
They fulfill the role – do the job the way it needs to be done (importance of having job descriptions that identify the purpose/intended impact of the role – will discuss more later)
They achieve objectives that really stretch them and hold them accountable for having the impact on the organization that someone in this role should be having (at the end of the year because we paid people to fill this role, what should be different – what’s the organization payback?
They support Nielsen Values – we just went through an extensive exercise asking you to translate the Nielsen Values into specific behaviors for yourself and your people. Those specific behaviors should be transferred to the job profiles so everyone knows how you will evaluate their support of Nielsen Values – specific to their roles.
As compared to others
Conceptual comparison and as a leader you should be thinking about these things (becomes literal when ranking – tool).
You are comparing people against the requirements for their role (purpose/objectives/Nielsen values) – are they having the impact they should be?
You are comparing your people against others who hold similar jobs
You are comparing each person against what you believe a “fantastic” performer in this role would be doing
You are comparing your team with each other – even though they hold different jobs and asking yourself “Even though they hold different roles who is the # 1 performer, # 2, etc”?
The “comparison” helps managers discipline our thinking and differentiate performers.
Your HRBP and business leaders will determine what functional/specialist reviews/comparisons are appropriate.
Cada año se le pedirá a su manager que le brinde a Ud. una evaluación de su desempeño y contribuciones para con Nielsen. Además de la devolución sobre la diapositiva anterior, su manager también determinará una “calificación” general de su desempeño. La determinación de esta calificación no es el resultado de una fórmula …sino una calificación resumen de su manager que se basa en un número de informaciones clave durante el año. Además es relativa a otros en su organización desempeñándose en un rol similar. Lo que es importante acerca del proceso es la transparencia y la comunicación de devolución entre Ud. y su manager. Esperamos que Ud. y su manager tengan un diálogo abierto y cándido sobre su desempeño, sus fortalezas y áreas de mejoramiento.
4-Excede
3- Satisface
2- Satisface parcialmente
1- No satisface
Let’s take a look at the Nielsen objective setting process. As you know, objective setting is part of the PPR process.
At the beginning of the year, objectives are established.
Then progress is reviewed and feedback provided throughout the year.
Objectives are modified if circumstances change
And the, at the end of the year, employees are evaluated on their overall performance to include:
- Making the contribution that is needed by their role (doing the job the way it needs to be done)
- Results/impact from specific objectives
- Demonstrated support of Nielsen Values.
So, let’s talk about how objectives are established……(next slide)
At the beginning of the year, the manager provides each subordinate with “direction” re: areas for their 3 key objectives.
The employee drafts their objectives and then has a discussion with their manager during which the manager confirms that the associate is focused on 3 key contribution areas for the year (this is a consultative process – not a consensus – the manager has final say).
the associate documents the agreed upon objectives in the PPR form (using the My Performance system or the electronic Word document – depends on what country).
Objectives are then reviewed and revised throughout the year as necessary.
Key: The purpose of objective setting at Nielsen is to Provide Clarity and direction.
Here are some guidelines for writing objectives in the Nielsen process:
Focused on Results (describe slide)
Aligned with the Business
Manager have to make sure that subordinate objectives are aligned with the business unit objectives and Nielsen strategy.
They should focus on impact – things like (read list) – this is not a “prescription”, just a list of the type of things you might want to consider - as it might be relevant for the role the person is in.
- Objectives should “stretch” the associate (refer to development continuum);
- And, finally, as I said, they are not static – can be modified as circumstances change.
Here are 3 sentences that can help you make sure that your objectives are results oriented:
When you define a key area for impact/contribution, add to it any one of these 3 sentences and then list the “things that will be different by the end of the year” – then you create a list of things would provide “evidence of your contribution”
Let’s look at the example:
If I wanted to hold a Client Service Director accountable for improving client relations with (name an account) by the end of the year, what would be the evidence of this person doing an incredible job?
If the selling cycle is such that no additional revenue could be captured by the end of the year, but this is the right objective, the 3 things on the list might be the best evidence of terrific performance.
Note:
The list is specific, measurable, and focused on year end results – (not a discrete activity) would require most of the year to accomplish.