Diseño Universal
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Esta presentación muestra como el Diseño Universal de los productos es rentable
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Diseño Universal
- 1. El Diseño Universal es rentable 1
- 2. El mundo en números 7000 Millones Población Mundial 49.6 : 50.4 Género 6912 Idiomas “vivos” 2050 – 2000 Millones Personas mayores de 60 4000 Millones viven con menos de 4$ al día 1000 Millones Personas viven en poblados de chabolas 2007 El año en el que más personas viven en ciudades que en pueblos 600+ Millones Personas con discapacidades
- 3. Ser diferente es normal
- 5. Solo una pequeña porción de los usuarios encuentra los productos fáciles de usar. Experiencia de producto La zona en naranja representa la proporción de personas que se encuentran, de media, excluidas del uso de un producto
- 6. Solo una pequeña porción de los usuarios encuentra los productos fáciles de usar. Experiencia de producto La siguiente zona, en naranja más claro, muestra la porción de personas que encuentran dificultad en el uso de un determinado producto
- 7. Solo una pequeña porción de los usuarios encuentra los productos fáciles de usar. Experiencia de producto En un tono más claro se muestran las personas que se encuentran frustradas en el uso de un producto.
- 8. Solo una pequeña porción de los usuarios encuentra los productos fáciles de usar. Experiencia de producto Solo una pequeña porción de los usuarios encuentran los productos fáciles de usar
- 9. Funcionalidades Microsoft Word 1.0 tenía alrededor de 100 funcionalidades mientras que Microsoft 2003 tiene más de 1500. Solo el 13% del público piensa que en general los productos tecnológicos son fáciles de usar” Phillips Index Study 2004 9 de cada 10 funcionalidades que los clientes quería que se añadieran a Office estaban realmente ya en el programa. "Simplemente no sabían que ya estaban ahí" Chris Capossela, Microsoft VP
- 10. Evolución de la población Para 2050 2000 Millones En 2005 673 Millones En 1950 había 200 Millones de personas mayores de 65
- 11. El mundo cambiante A/I: Relación de población activa/inactiva es la relación entre el número de personas entre 16 y 64 años que pueden mantener a las de más de 65 En 1950 la relación A/I era 12:1
- 12. El mundo cambiante En 2000 la Relación A/I era 9:1
- 13. El mundo cambiante En 2050 la Relación A/I será 4:1
- 14. El mundo cambiante En 2050 para los países desarrollados la Relación A/I será 2:1
- 15. El impacto de la edad ¿Cuántas personas no tienen “Plenas capacidades”? Fuente: 1996/97 Encuesta seguimiento discapacidades
- 16. En resumen 1 Client Logo
- 17. Ser diferente es normal Merece la pena diseñar para todos Fuente: http://www.inclusivedesigntoolkit.com/betterdesign/downloads/promotionpres.html Traducido y adaptado por: María Puy Arrastia
Notas del editor
- The following two slides contain a range of statistics, both global and UK centric. Why are these figures important? They are a very quick way of making your audience realise that we are all part of a very diverse society, individuals involved in designing products or services need to recognise that they are only representative of a small segment of the potential market. Designing for diversity is a challenge, but also very important if organisations are to succeed in an increasingly competitive environment. Sources 4 Billion $4 a day or less – UN Figures 6.6 Billion – UN Figures Gender 49.6 to 50.4 – calculated from UN figures 6912 languages – www.ethnologue.com 600 Million disabled - http://siteresources.worldbank.org/DISABILITY/Resources/280658-1172608138489/PovertyDisabElwan.pdf 1 in 3 GSM mobiles – GSMA 2007 Urbanisation – UN (Prof David Bloom, Harvard) 1 Billion in slums – UN (Prof David Bloom, Harvard) 1 in 4 Literacy (literacy levels difficult to quantify based on Source: Basic Skills Agency report, May 2000 )
- One of the keys to designing inclusively is recognising that the true common denominator of ‘normal’ people is that they are all different, inclusive designers need to understand the diversity in their target market and aim to design for that diversity
- The British Standards definition of Inclusive design, is a very good definition that highlights the key focal points for good inclusive design (Source BS7000 part 6)
- The following four slides are a simple build to highlight how, whilst only a small proportion of your target market may be completely unable to use your product, in fact a significant proportion of your market are likely to find it difficult or frustrating to use your product. This has a large impact on the market perception of your products and your brand, which in turn has an impact on the overall commercial success of the product and your business. Designing inclusively delivers real commercial benefit by minimising the proportion of the market that experience frustration or difficulty.
- It is easy to become seduced by the desire for even more features on products or the ‘improvements’ that new technology can bring. Many products have now become so complex and/or functionality rich that many users are struggle to use the basic product functionality and very few are able to take advantage of the more complex additional features that been added. This mouse shows an example of featuritis … it has a label printer on the side!
- The demographics of the developed world are changing; longer life expectancies and a reduced birth rate are resulting in an increased proportion of older people within the adult population. This is leading to a reduction in the Potential Support Ratio (PSR), which is the number of people aged 15-64 who could support one person aged over 65.
- In 1950 the worldwide PSR was 12:1 In 2000 the PSR was 9:1 by 2050 it will be 4:1 globally and 2:1 in the developed world
- In 1950 the worldwide PSR was 12:1 In 2000 the PSR was 9:1 by 2050 it will be 4:1 globally and 2:1 in the developed world
- In 1950 the worldwide PSR was 12:1 In 2000 the PSR was 9:1 by 2050 it will be 4:1 globally and 2:1 in the developed world
- In 1950 the worldwide PSR was 12:1 In 2000 the PSR was 9:1 by 2050 it will be 4:1 globally and 2:1 in the developed world In this rapidly changing environment maintaining quality of life and independent living for this ageing population is increasingly important and will soon be an absolute necessity for all countries in both the developed and developing world.
- Half of the adult population in the UK are over the age of 45, a large proportion of these individuals have some form of significant capability loss, whether it is physical, visual, cognitive, etc. The box ‘captures’ half of the adult population in the UK, yet it is very rare to find a product or service that has been designed to take account of the capability variations within the target market. “Full ability” is defined in the User capabilities section of www.inclusivedesigntoolkit.com
- One of the keys to designing inclusively is recognising that the true common denominator of ‘normal’ people is that they are all different, inclusive designers need to understand the diversity in their target market and aim to design for that diversity