Construyendo un Mundo Digital con Experiencia del Cliente en el Centro
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El documento describe cómo América Latina está experimentando un rápido crecimiento en el uso de dispositivos móviles y comercio electrónico. Explica que Mastercard está construyendo un mundo digital mediante el uso de la tokenización para mejorar la seguridad de las transacciones digitales y centrándose en proporcionar una gran experiencia de usuario a través de soluciones como pagos rápidos en línea y sin cajero. También presenta la plataforma Mastercard Developers para simplificar la integración de sus soluciones de pagos, datos y seg
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Construyendo un Mundo Digital con Experiencia del Cliente en el Centro
- 1. ©2017Mastercard.ProprietaryandConfidential. Construyendo un Mundo Digital Guilherme Esquivel Digital Payments & Labs GeoSouth
- 2. ©2017Mastercard.ProprietaryandConfidential. El mundo digital ya está sucediendo en América Latina Brasil 87%72% América Latina 66% América Latina ~ 100% de los usuarios de Internet en Brasil usan Whatsapp Brasil = 3er país en el mundo en cantidad de usuarios 122% América Latina 450% MC de crecimiento en transacciones YoY3 1. Comscore IMS Study - 2016 2. eMarketer, “Retail eCommerce Sales Near $50B in LAC” 3. Mastercard’s internal data 4 La Nación March 17th 2016 Construyendo un Mundo Digital Porcentaje de consumidores que utilizan un smartphone1 De usuarios de smartphones que realizaron una compra desde sus dispositivos en los últimos 6 meses 1 Crecimiento del retail e- commerce en LAC entre 2015 y 20192
- 3. ©2017Mastercard.ProprietaryandConfidential. Seguridad en cada transacción Digital Datos Originales Datos tradicionales de número de tarjeta de 16 dígitos Tokenización Un número alternativo reemplaza el PAN, y es mapeado a la cuenta, para administrar el ciclo de vida Digitalización Los detalles de la cuenta tokenizada, junto, con sus datos y arte, son entregados a un dispositivo, o una nube de datos. Construyendo un Mundo Digital
- 4. ©2017Mastercard.ProprietaryandConfidential. Construyendo un mundo Digital Pero la seguridad, por si sola, no es suficiente… La EXPERIENCIA DEL CONSUMIDOR tiene un rol fundamental
- 5. ©2017Mastercard.ProprietaryandConfidential. Construyendo un mundo Digital La estratégia para el mundo digital tiene la experiencia del cliente en el centro EMOTIONAL CONNECTION SO THEY WILL ADVOCATE ON YOUR BEHALF SO CUSTOMERS CAN RELATED TO SOLVE A REAL PROBLEM 1 GREAT CONSUMER EXPERIENCE ACROSS ALL CHANNELS 2 LOYALTY & GAMIFICATION TO ENGAGE ALONG THE JOURNEY 3 4
- 6. ©2017Mastercard.ProprietaryandConfidential. Checkout Rápido online Chatbots Checkout Inteligente in store Artificial Intelligence Internet of Things Wearables Cena y paga en la mesa sin esperas Retail sin atención humana, y Cashless Tenemos construidas un set de experiencias de pago, in store, in-app, y online Construyendo un mundo Digital
- 7. ©2017Mastercard.ProprietaryandConfidential. Mastercard Developers (developer.mastercard.com): Es la plataforma de servicios de Mastercard Más de 25 servicios Disponibles para Bancos, procesadores, comercios y startups orientados a pagos, data y seguridad Uso simple – provee APIs, SDKs, diversas herramientas de desarrollo y ejemplo de código fuente en 6 diferentes lenguajes de programación SIMPLIFICANDO La integración de nuestras soluciones Construyendo un mundo Digital
- 8. ©2017Mastercard.ProprietaryandConfidential. DIGITAL YA ESTA AQUI 1– RESUELVE UN PROBLEMA 2– EXPERIENCIA DE USUARIO 3– LOYALTY 4– VINCULO EMOCIONAL EL FUTURO ESTA OCURRIENDO AHORA Y RECUERDA COMO PENSAR UNA SOLUCION DIGITAL Construyendo un mundo Digital
Notas del editor
- You’ve heard the theory. But what about in practice. What does Masterpass enable? As well as faster checkout online and smarter checkout in store, all manner of new experiences are supported by Masterpass: you can buy from connected devices such as fridges and cars – in fact, we’ve partnered with Samsung to launch Groceries by Mastercard enabling you to order your groceries directly from your new Samsung FamilyHub fridge; you can pay at the table with Masterpass on your smart phone without ever having to ask for the bill; you can buy directly from inside a messaging app. Later today, in the demonstration showcase, you’re going to see a fantastic experience of a customer booking and paying for a flight simply and securely with Masterpass without ever going to the airlines website or downloading the airlines app; you’re also going to see other futuristic retail experiences in the food and beverage space with Pepper the robot enabling consumers to order food directly from Pepper and pay with Masterpass on their smart phone. [Some of these use cases will scale quickly because they are displacing something that has friction while others may take time to take off or may even fail altogether, but the benefit of Masterpass is that we are making it easy for others to integrate secure, simple payments via Masterpass into their checkout experience, so who knows what types of experiences we will see next year.]
- As a B2B2C company, partnership has been, and always will be, critical to our success. Improving the ways that we support our partners and serve our customers is an important and ongoing exercise in Mastercard. A great example of this is the recent upgrade of our developer platform, ‘Mastercard Developers’, which can be seen at developer.mastercard.com, where we have simplified the process by which external parties (issuers, acquirers, merchants, digital operating system provides, startups, etc.) can integrate our services into their solutions via our APIs or Application Programming Interfaces. We have many fantastic services within Mastercard and ‘Mastercard Developers’ is the single access point for any third party wanting to use these services. Today, we have over 25 services available on this platform across categories such as payments, data and security. Through this platform, we’re also giving early access to some new and experimental services, which will include services developed by Mastercard Labs. ‘Mastercard Developers’ was designed and built by developers for developers. It provides clear, consistent API, SDKs (or Software Development Kits), documentation, developer tools, sample source code and reference implementations for the top 6 programming languages – Java, Python, C#, Node.js, C#, PHP and Ruby. We are continually improving this platform and as well as adding new features which will make it even more developer friendly, over time, we will publish all of Mastercard’s existing, newly created and newly acquired services on this platform. By making it easy for other companies to use our services to enhance their solutions, we can accelerate the rollout and scaling of our services.