Ccci tema4

Tema 4 El proceso publicitario y sus etapas

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4.1. El briefing ,[object Object],[object Object],[object Object],[object Object]

No hay un briefing modelo… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

El briefing debe ser… ,[object Object],[object Object],[object Object]

El contrabriefing ,[object Object],[object Object],[object Object]

4.2. La estrategia publicitaria ,[object Object],[object Object],[object Object]

Estrategia de comunicaci ón ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

La estrategia por p aises ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

¿Qu é, c ómo y dónde? Un caso real: BMW X3 (2006) ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

La estrategia creativa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

4.3. Medir el éxito del proceso ,[object Object],[object Object],[object Object],[object Object],[object Object]

Los premios Eficacia valoran… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

El caso de BMW X3: gran premio a la eficacia 2007 ,[object Object],[object Object],[object Object],[object Object]

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