Clase/Charla impartida en el curso #wholeSOCIAL de la @iabSpain sobre UGC! El objetivo ha sido definir que es y donde se puede producir UGC y partir de ahí buscar ideas o marcos conceptuales que puedan inspirar a las personas.
5. Actualmente trabajo
como Director Creativo / Planner en
(aka inspiringmove)
Para clientes como:
Diageo, Baileys, Amadeus,
Electronic Arts, Peugeot,
Mahou, PlayStation...
30. Pelle Sjoenell (@pellesjoenell),
Executive Creative Director, BBH LA
Creative Direction isn’t just Creative Selection.
Creative Direction is about having a vision and making
sure the vision is clear to everyone involved.
Having a vision is about leadership, constantly inspiring
and instigating.
In other words, if Creative Direction is done right, you
should never have to select.