¿ESTÁ PREPARADA LA LOGÍSTICA PARA EL DECRECIMIENTO?
Clarabridge
1.
2. encuestas comunidades facebook
call centre email blogs
ad-hoc foros twitter
valor volumen
3. español : inglés : francés : alemán
italiano : holandés : portugués : ruso : chino
4. Medir el camino
no el último
comentario…
Forums IM/Chat Sessions
Twitter Surveys Surveys
Facebook Web Analytics Customer Support
Product Reviews Online Feedback Transactional Data
Awareness Purchase Upsell
Research Support Churn
Communities Call Centre Market Research
Corporate Website CRM Systems Voice Recordings
Blogosphere Surveys Emails
5. Combine datos estructurados & no
estructurados para un mayor
conocimiento Club ID : xxx123
Canal : Email
Group No : 44.0
Clubcard number: xxxxxxxx123 Formato : Extra North
Tienda ID : 6107.0
I Was only second in line and
.
Tienda : Walkden Extra
still waited over 20 minutes !
6.
7. Tag Parts of Speech Article Verb Noun Verb
& Entities Noun Adjective Adjective
“The shelves were bare but the staff were great.”
Understand Clauses
& Relationships
1 2
Bare Shelves Bare Staff
Extract Facts
Great Staff NOT Great Shelves
8. fantastic
Positive sentiment
+3 In “Staff” category “The staff were very helpful”
Clarabridge
good
permite
+1 Positive sentiment
in “Staff” category
“The staff were helpful”
ok refinar según
fair -2 Negative sentiment
in “Staff” category
el uso
“The staff were not helpful”
terrible
10. WebsiteRetail
Experience
Plantillas
Basic Telco
Emotions
sectoriales
Customer Support
Banca
etc…
agilizan la
Seguros
creación de
etc…
Modelos Modelos
modelos
Verticales & Horizontales
Segmento
11. reglas de
clasificación
probadas crean y
agrupan conceptos
SKU Empleado Tienda Precio de forma
automática
12. Fulfillment
Website
Rates / Plans
Prepaid
Plantillas features
Product
Templates sectoriales agilizan
para
Telco la creación deBill
modelos
13. Checkout
Receipt & Payment
Products Rates / Plans
Employees
Plantillas experience
Shoping
Templates sectoriales agilizan
para
Retail la creación de
Store Look & Feel
modelos
14. Brach
experience
Brand
Cash point
Online Banking
Plantillas
Products
Templates sectoriales agilizan
para
Banca la creación de
Employees
modelos
15. Rooms
Frontdesk
Checkin / Checkout
Lobby
Plantillas
Housecleaning
Templates sectoriales agilizan
para
Hostelería la creación dePrice
modelos
16. Dining
Experience Employees
Payment Food / Beverage
Plantillas
Reservations
Templates sectoriales agilizan
para Service
Restauración la creación de
modelos
Opportunity’s elevator pitchState goal for presentation (title should be active)Done
Increasing volumes of feedback in different formats and languagesCustomers communicate to and about you all through lifecycle and each is an opportunity to turn their feedback into insightHaving so many touchpoints and so many channels for feedback makes it hard to manageOur customers typically measure the impact of each customer experience touchpoint and do so not only at the source level but also at the product, region and customer segmentation levels. Thjs is important to understand where is action necessary.Done
Increased scope of analysis· Pull structured attributes to learn more about customer· Connect structured + unstructured data for greater meaning· Set foundation for more robust slicing & dicing of dataDone
Transform data b/c of “most advanced natural language processing, classification and sentiment transformation engines in the industry.”2 minute explanation of NLPEnd with WHY they should careAccurate categorization of what customers sayDone
Templates - embedded models, concepts and themes.
Auto Classification - Refinement at any level of a model that auto generates rules based on the data