El documento describe diferentes tipos de datos que las empresas pueden analizar para tomar mejores decisiones, como datos de sitios web, sensores, registros de servidores, sentimientos de clientes y datos geográficos. Luego enumera ejemplos de cómo diferentes industrias pueden aprovechar el análisis de datos.
Actividad integradora 6 CREAR UN RECURSO MULTIMEDIA
Tendencias TIC: Seminario de netmind para Orange
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18. Clickstream
Capture and analyze website visitors’ data trails and optimize your website
Sensors
Discover patterns in data streaming automatically from remote sensors and machines
Server Logs
Research logs to diagnose process failures and prevent security breaches
Sentiment
Understand how your customers feel about your brand and products – right now
Geographic
Analyze location- based data to manage operations where they occur
Unstructured
Understand patterns in files across millions of web pages, emails, and documents
19. $
•New Account Risk Screens
•Fraud Prevention
•Trading Risk
•Maximize Deposit Spread
•Insurance Underwriting
•Accelerate Loan Processing
•Call Detail Records (CDRs)
•Infrastructure Investment
•Next Product to Buy (NPTB)
•Real-time Bandwidth Allocation
•New Product Development
•360° View of the Customer
•Analyze Brand Sentiment
•Localized, Personalized Promotions
•Website Optimization
•Optimal Store Layout
Financial Services
Retail
Telecom
Healthcare
Utilities, Oil & Gas
Public Sector
•Genomic data for medical trials
•Monitor patient vitals
•Reduce re-admittance rates
•Store medical research data
•Recruit cohorts for pharmaceutical trials
•Smart meter stream analysis
•Slow oil well decline curves
•Optimize lease bidding
•Compliance reporting
•Proactive equipment repair
•Seismic image processing
•Analyze public sentiment
•Protect critical networks
•Prevent fraud and waste
•Crowdsource reporting for repairs to infrastructure
•Fulfill open records requests
20. Sentiment
& Web
Clickstream
& Behavior
Machine & Sensor
Geographic
Server Logs
Structured &
Unstructured
Financial Services
New Account Risk Screens
✔
✔
Trading Risk
✔
Insurance Underwriting
✔
✔
✔
Telecom
Call Detail Records (CDR)
✔
✔
Infrastructure Investment
✔
✔
Real-time Bandwidth Allocation
✔
✔
✔
Retail
360° View of the Customer
✔
✔
✔
Localized, Personalized Promotions
✔
Website Optimization
✔
Manufacturing
Supply Chain and Logistics
✔
Assembly Line Quality Assurance
✔
Crowd-sourced Quality Assurance
✔
Healthcare
Use Genomic Data in Medial Trials
✔
✔
✔
Monitor Patient Vitals in Real-Time
Pharmaceuticals
Recruit and Retain Patients for Drug Trials
✔
✔
Improve Prescription Adherence
✔
✔
✔
✔
Oil & Gas
Unify Exploration & Production Data
✔
✔
✔
✔
Monitor Rig Safety in Real-Time
✔
✔
✔
Government
ETL Offload/Federal Budgetary Pressures
✔
✔
Sentiment Analysis for Government Programs
✔
65. IT Value Drivers
Business Skills Gaps
1
Enabling Business Strategy
Thinking like the Business
2
Optimizing Business Processes
Thinking strategically
3
Driving Innovation
Communicating Effectively
66. IT EntArch
Systems Analyst
Decision Systems
BI
IT BA
EntArch
Agile Product Owner
Business Relationship Manager
Business Architect
Process Analyst