The Knowledge Era is here. Sustainable organizations, conscious leaders, HR change agents. The Executive Coach has three main areas to care: needs as a coach: information, continuing education, networking, distinction, their responsibilities, ethics, quality, talent, skills; their attitudes: awareness, consistency, contribution, commitment. AECOP (Spanish Association of Coaching Profe) AECOP cares for companies that hire a Certified Coach Coaching receive Ethical, Quality and Effectiveness