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Marcos Pueyrredon - eRetail Day México 2019 (10:30)

Presentación de Marcos Pueyrredon para el eRetail Day México 2019

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C-LEVEL TALK SHOW: LA TRANSFORMACIÓN DIGITAL
HACIA LAS EMPRESAS DEL FUTURO
Cómo superar los retos que traen los nuevos modelos de negocios,
la innovación y las tecnologías para lograr empresas
rentables y centradas en los clientes
Marcos Pueyrredon
Global VP Hispanic Market | VTEX
Presidente | eCommerce Institute
https://goo.gl/kE2RWS
Isaac Valdivieso Santiago
Director General | Farmacias San Pablo
https://goo.gl/4ZYayP
Alejandro Gamez Martinez
Director General | Deportes MARTI
https://goo.gl/vRwBhq
ARMAGEDDON WAR => APOCALYPSE RETAIL I?
ARMAGEDDON WAR => APOCALYPSE RETAIL II?
TRANFORMACION DIGITAL ES UNA OPCION?
QUE ES LO QUE SI O SI HAY DOMINAR?
CLAVES Y PILARES DE UN DIGITAL COMMERCE
• Claves >>
Profesionaliz
ación
• Claves >>
Experiencia
de Compra
• Claves >>
Canales
Alternativos
• Claves >>
KPI
Pilares >>
Tecnologia
Pilares >>
Marketing 360
Pilares >>
Operación
& Logistica
Pilares >>
Atención al
Cliente

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Marcos Pueyrredon - eRetail Day México 2019 (10:30)

  • 1. C-LEVEL TALK SHOW: LA TRANSFORMACIÓN DIGITAL HACIA LAS EMPRESAS DEL FUTURO Cómo superar los retos que traen los nuevos modelos de negocios, la innovación y las tecnologías para lograr empresas rentables y centradas en los clientes Marcos Pueyrredon Global VP Hispanic Market | VTEX Presidente | eCommerce Institute https://goo.gl/kE2RWS Isaac Valdivieso Santiago Director General | Farmacias San Pablo https://goo.gl/4ZYayP Alejandro Gamez Martinez Director General | Deportes MARTI https://goo.gl/vRwBhq
  • 2. ARMAGEDDON WAR => APOCALYPSE RETAIL I?
  • 3. ARMAGEDDON WAR => APOCALYPSE RETAIL II?
  • 5. QUE ES LO QUE SI O SI HAY DOMINAR?
  • 6. CLAVES Y PILARES DE UN DIGITAL COMMERCE • Claves >> Profesionaliz ación • Claves >> Experiencia de Compra • Claves >> Canales Alternativos • Claves >> KPI Pilares >> Tecnologia Pilares >> Marketing 360 Pilares >> Operación & Logistica Pilares >> Atención al Cliente
  • 8. EXPERIENCIA DE COMPRA POSITIVA “END TO END”
  • 9. TURBINAS DE LA TRANSFORMACION DIGITAL?
  • 10. TRANSFORMACION DIGITAL SIN MORIR EN EL INTENTO
  • 11. IMPACTO & TENDECIAS DEL DIGITAL COMMERCE EN EL RETAIL
  • 12. RETOS DE LOS NUEVOS MODELOS DE NEGOCIOS
  • 14. CUALES SON LOS ACTIVOS? => FUNNEL DIGITAL COMMERCE CLIENTES RETAIL ECOMMERCE CLIENTES • CPC • CPA • ORGANICO SKUs • MARKETPLACE • SOURCING SKUS MASTERDATA Catalogo Pricing Cliente