11. Mobile Marketing Tools
• Mobile websites
• Mobile Search Marketing
• Mobile video, display or audio ads
• Mobile applications (mobile apps)
• Response codes
• SMS and MMS
• Location-Based Marketing (LBM)
• Near Field Communications (NFC)
14. Muchos canales, Una Experiencia
Fuente: http://www.accenture.com/SiteCollectionDocuments/communications/accenture-new-omni-channel-approach-serving-
customers.pdf