Presentaciones Lucy Lawrence - eCommerce Day Ecuador 2016
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Diapositivas presentadas por Lucy Lawrence, Former Head of Thought Leadership eBay Enterprise en el eCommerce Day Ecuador 2016.
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Presentaciones Lucy Lawrence - eCommerce Day Ecuador 2016
- 2. Canales de Marketing Canales de Venta Display & Mobile Social Busqueda Alianzas Email Fidelizacion Computadora Smartphone Tienda Tablet / App Carrito de Compra Servicio al Cliente Logistica Tienda como Almacen Fabricante Bodega Drop Ship Entrega a Casa
- 34. y un ejemplo mas..
- 38. La Nueva Moneda de eCommerce es la Experiencia de tu Consumidor
Notas del editor
- Replicate as the cover page
- Takeaway: technology may evolve, but for the customer, it’s still about the experience of shopping
- Domino’s Pizza now has a smartphone app that allows customers to order a pizza by sending a single emoji. No language. No cumbersome checkout. Domino’s understands the personal connection customers have with smartphones that they tend to lack with computers. The smartphone is a more intimate, emotional device, and sometimes lust for pizza is an influential emotion. This innovation has won as much public relations value as anything else, having attracted a lot of press coverage. But ideas like this make customers curious. They draw customers closer. They give Domino’s more persistent dynamic presence.