Diapositivas presentadas por Andrés Zaied, Gerente Digital Musimundo y Sebastian Mantica, eCommerce Manager Cetrogar en el eCommerce Day Buenos Aires 2015.
Manuel Allegue - eRetail Week Blended [Professional] Experience 2023
Presentaciones Andrés Zaied y Sebastian Mantica - eCommerce Day Buenos Aires 2016
1. CYBERMONDAY & HOTSALE
DESAFIOS DEL ECOMMERCE
Andres Zaied, Gerente de Negocios Digitales Musimundo
Sebastián Mantica, Gerente de E-Commerce Cetrogar
3. Distribución de participantes
100% 97% 94% 88% 87%
3% 6% 12% 13%
Hot Sale 2014 CyberMonday 2014 Hot Sale 2015 CyberMonday 2015 Hot Sale 2016
Capital Interior
4. Presupuesto del evento
53%
54%
58% 54% 56%
47% 46% 42%
46%
44%
$1,397,300 $5,423,887 $9,507,623 $15,049,115 $18,203,050
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
20,000,000
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Hot Sale 2014 CyberMonday 2014 Hot Sale 2015 CyberMonday 2015 Hot Sale 2016
Inversión en OFFLINE Inversión en ONLINE Presupuesto TOTAL
7. 75%
41%
47% 44% 48%
25%
59% 40% 47% 40%
11% 8%
9%
3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Hot Sale 2014 CyberMonday 2014 Hot Sale 2015 CyberMonday 2015 Hot Sale 2016
Home Categorías
Productos Hot Megaofertas
Clicks
+- 15 días del evento
8.
9. Dispositivos
76%
68%
58% 55% 54%
17%
26%
36% 39% 42%
7% 6% 7% 6% 4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Hot Sale 2014 CyberMonday 2014 Hot Sale 2015 CyberMonday 2015 Hot Sale 2016
Desktop Móviles Tablets
2x
+- 15 días del evento